Enterprise Rich, Enterprise Poor – draft Testimonies & Reviews

27 Jul, by

ENTERPRISE RICH, ENTERPISE POOR

A Triangulation of the Corporate Enterprise

 

Draft Testimonies & Reviews

Dr Chew Heng Ching

While we recognise that Cashflow Sustainability is critical to operating and growing a business into the future, many organisations struggle to install the necessary tools and frameworks to make it a reality. Even with a Cashflow Sustainability Framework in place, companies need robust strategies to grow and that calls for a Corporate Planning Framework.

“Enterprise Rich, Enterprise Poor” is an invaluable guide for senior management and Boards alike. It provides a clear, step-by-step roadmap for implementing both frameworks. More than just theory, it offers practical tools, new concepts, and principles not found in conventional accounting and finance practice — all aimed at helping companies become truly “Enterprise Rich.”

Dr Chew Heng Ching

Founding President,

Singapore Institute of Directors

 

Dr Francis Koh

Michael is a well-regarded lecturer in corporate finance and a prolific author who continues to champion a proactive approach to corporate financial management. His first book, published in 2022, introduced a compelling framework for firms to develop and monitor cashflow sustainability. In his second book (2024), he expanded on this foundation, emphasizing the critical role of sustainable cashflow in driving long-term corporate growth.

In his latest work, Lee completes the trilogy by showing how firms can achieve sustainable performance through the dual engines of sustainable growth and cashflow management. This book is timely, practical, and insightful — an essential resource for CFOs and financial executives seeking to transform financial operations into a vehicle for strategic growth.

Michael makes a powerful case for evolving from being an “enterprise-poor” or “enterprise-mediocre” firm to becoming “enterprise-rich.” This transformation requires disciplined cashflow management, consistent revenue growth, and sustainable profitability — all underpinned by an optimal capital structure that supports long-term value creation.

I strongly recommend this book to both aspiring and seasoned CFOs, as well as to anyone involved in strategic financial leadership. It is not just a guide — it’s a roadmap to financial excellence and corporate resilience.

Dr Francis Koh, PhD.,CA (Singapore)

Emeritus Professor of Finance (Practice)

Lee Kong Chian School of Business

Singapore Management University

 

Dr Cynthia Tan

“Enterprise Rich, Enterprise Poor” is an enlightening and engaging book that explores how companies can become enterprise-rich — excelling in both cashflow and strategic initiatives to ensure their long-term sustainability.

Michael generously shares his deep expertise in accounting, finance, and operational management. The insights captured in this book reflect his years of hands-on experience and offer valuable guidance for any company seeking enduring success, in being “Enterprise Rich”!

Dr. Cynthia Tan

Independent Director,  Kingsmen Design Pte Ltd &  Valuemax Group Ltd

Executive Vice-President,   Head, Group Human Resources (2005 – 2015)

OCBC Bank, Singapore

 

Francis Xavier

Cashflow Sustainability and Corporate Growth are two vital pillars of any successful enterprise. Yet without them, organisations risk operating without direction or confidence. When a company is “Enterprise Poor,” even minor economic or political shocks can cause it to falter or fail entirely.

Michael has developed a powerful Cashflow Sustainability Framework and a Corporate Planning Framework that help reverse this risk. By applying these tools, enterprises can transition from being “Enterprise Poor” to becoming “Enterprise Rich” — strong, confident, and built for long-term value

Francis Xavier

PBM FCIArb C.Arb, LLB (Hons)

Senior Counsel, Supreme Court of Singapore

Solicitor, Supreme Court of England and Wales.

Regional Head, Dispute Resolution Commercial Litigation
Investment Treaty and International Commercial Arbitration
RAJAH & TANN SINGAPORE LLP

RAJAH & TANN ASIA LLP

 

Michael Tan

Most companies can be classified as either “Enterprise Rich” or “Enterprise Poor,” a distinction that discerning investors do not take lightly. Today’s investors expect the companies they support to be “Enterprise Rich” — demonstrating both strong cashflows and forward-looking strategic initiatives.

“Enterprise Rich, Enterprise Poor” offers a step-by-step guide to identifying and applying the essential ingredients that enable companies to consistently remain “Enterprise Rich.”

Michael Tan,

CEO,   Singapore Productivity Centre

 

Albert Kong

““Enterprise Rich, Enterprise Poor” delivers what most finance books don’t — practical frameworks and tools to build real cashflow sustainability and strategic growth.

A must-read for boards and senior leaders aiming for long-term enterprise strength.”

Albert Kong CFE, CMC, RMC

Founder/CEO

Asiawide Franchise Consultants Pte Ltd  Singapore

http://linkedin.com/in/albert-kong-b145b1

 

Eddie Lee

I’ve known Michael both as a fellow classmate in the Chartered Valuer and Appraiser Programme and as a respected CFO who had led three main board listed companies in Singapore. His vast experience in corporate finance and strategic operations is evident throughout Enterprise Rich, Enterprise Poor.

In this book, Michael addresses two of the most overlooked yet critical aspects of business success: Cashflow Sustainability and Strategic Corporate Planning. He not only explains the concepts but provides a detailed, step-by-step guide on how to implement them—something that sets this book apart. His frameworks are practical, actionable, and grounded in real-world experience.

The final chapter illustrates how companies evolve from being “Enterprise Poor” to “Enterprise Rich,” depending on their ability to integrate these two frameworks. It’s an insightful read for CFOs, CEOs, board members, and finance professionals who want to lead with clarity and purpose.

Michael’s latest work is a timely and valuable contribution to corporate finance literature. It equips leaders with the tools to build resilience, unlock growth, and deliver sustainable value.

Eddie Lee, Accredited Director (SID), FCA, FCPA, ATA, Insolvency Practitioner (MOL), CVA Associate, MAppFin

Managing Partner

Pinebridge LLP

 

Perlita Tiro

“Enterprise Rich, Enterprise Poor” stands out as a rare and valuable resource for business leaders seeking both long-term corporate growth and sustainable cashflow, a balance many aspire for, but few truly achieve.

What sets this book apart is its clear, actionable roadmap that guides readers through the complexities of building financial resilience while scaling effectively.

Insightful, practical, and deeply relevant, it is a must-read for today’s corporate stewards at every level of leadership.

Perlita Tiro

BBA, CPA, MBA (Finance)

Member, PMC Certification Board, SBACC, Singapore

Executive Search Consultant, 1980-2016

Management Consultant, 1968-1980

Singapore